Pink October at MÊME: more than a campaign, a commitment
Every year, Pink October is an opportunity for MÊME to give a voice to those too often left unheard. The voices of women who, in the midst of turmoil, keep moving forward, dreaming, and creating — even when everything feels shaken. The voices of those who have experienced illness, the after-effects, the doubt, the deep transformations, or the invisible fragilities it leaves behind.
But these voices deserve to be heard far beyond the month of October, because the realities they reveal don’t disappear when the month ends. Cancer doesn’t stop at one type, one story, or one time of year.
At MÊME, we talk about all cancers, all year long. And because words alone are not enough, we donate 1% of our annual sales to support cancer research — 365 days a year.
Day after day, we stand alongside those who work to fight the disease. All year long, we support dozens of support care associations, hospital services, and public institutions to help improve patients’ quality of life.
Be yourself. Be Même.
A 2025 edition that pays tribute to all women.
This year, we wanted to restore every woman’s rightful place in society, alongside all others.
Women who each face their own battles, and who, without letting these challenges define them, remain themselves — ambitious, creative, and optimistic.
Active women, sometimes mothers or entrepreneurs, who, like all women, manage it all at once.
Women profoundly transformed by their life stories — physically and mentally — who, through the challenges they face, ultimately reveal their truest selves.
Be yourself. Be MÊME.
A solidarity box for an essential cause
Among the associations we support, RoseUp holds a special place. Present throughout France, it informs, supports and defends the rights of women affected by any type of cancer — from the moment of diagnosis and long after treatments have ended.
Through workshops, discussion spaces and many initiatives, RoseUp provides essential resources to defend patients’ rights and support them through their journey.
That’s why, this Pink October, we wanted to give them our special support. In addition to our year-round commitment to research, for every solidarity box sold, €1 is donated to RoseUp.
The Solidarity Box
Discover our 4 Eyeshadows gathered in a limited-edition box for Pink October.
For every solidarity box sold, €1 is donated to RoseUp.
Join the movement
The challenges we face change us — both physically and mentally. And it can sometimes be difficult to come to terms with an image that has evolved. It takes time to get used to your reflection again, to reconnect with yourself. But behind that image and everything you’ve been through, you often find yourself more truly you than ever before.
To embrace this sense of renewal, we’re launching a new challenge this year:
Prevention: against all cancers, all year long
Whether it’s breast cancer or any other form of cancer, knowing the right steps, listening to your body and speaking up without delay can make all the difference!
Getting a persistent pain checked, noticing an unusual change, or questioning a new sign… These small everyday gestures can sometimes lead to an earlier diagnosis, faster care, and more personalized support.
And because information is the first way to protect yourself, we’ve gathered all our prevention resources for the different types of cancer in this free downloadable booklet (French version).