Our call to brands to get involved in the fight against all cancers,all year round.
By founding MÊME, it was obvious that we wanted to make our contribution to the fight against cancer through our company. Firstly, by providing a real solution to improve the quality of life and the skin of patients who have to endure heavy cancer treatments. But also by supporting institutional initiatives and ESPECIALLY cancer research, which has already caused so much damage to our families and those of many members of our team.
This is the reason why, since we first started and despite the youth of our company, we donate 1% of our turnover to UNICANCER, the first European hospital network of dedicated cancer centres.
For the past 8 years now, we have seen an increasing number of brands and companies taking initiatives during Pink October in support of breast cancer awareness and research. These initiatives have our full support, but unfortunately sometimes make us forget that there exist a multitude of other cancers that are not talked about enough, and that cancer, for those who live with it in their flesh or with their loved ones, is unfortunately not only in October, but all year round.
For all these reasons, since 2023 we are encouraging all brands to join us and to commit themselves to the fight and research against all cancers by creating a movement: Lilac February.
Why february, and why lilac ?
We wanted to seize the symbolism of February 4th, World Cancer Day, to initiate a solidarity movement that we hope, will extend far beyond that day and that special month.
Besides, Lilac colour is the colour of the ribbon symbolising the fight against all cancers. A colour which reminds us that all cancers, even those that are not talked about enough, even those that are sometimes considered as “small” cancers, even those that are subject to certain taboos, must be fought together.
Committing to #LilacFebruary
For all or part of the month of February or even throughout the rest of the year participating brands commit to supporting a cancer research institution or association.
Because every gesture matters, and every story can shape the initiatives that resonate most deeply with us, the companies joining the movement take part in the way that feels right to them, by supporting the cancer charity, research body or patient support organisation of their choice.
Many companies are already carrying out meaningful actions against cancer, sometimes on a much larger scale than MÊME. And this movement is not about pointing fingers at those who do nothing, or those who focus their efforts solely during Pink October a month that remains essential and deeply important.
The #Lilacfebruary campaign is simply a call for one more positive action.
Many companies are already doing great things to fight cancer, often on a bigger scale than what we can do at MÊME. And the idea is not to blame those who are not doing anything or who are only targeting their action during Pink October, as this month is an important one.
The #lilacfebruary campaign is a call for one more virtuous action. More than just a month or a colour, it is about a commitment, and a lasting and honest commitment, from all the companies that would like to join us and play their part.
Beyond a month or a colour, it is about commitment a sincere and lasting commitment from all companies willing to join us and contribute, in their own way, to building something meaningful together.
Since 2023, more than €80,000 has been donated to various organisations fighting cancer, thanks to around fifty participating brands.
What if it were your turn?
You too, join the Lilac February movement !
Because there is still so much to be done for those who need it most and because it is together that we can go further, and faster, to help push back against the disease.
Judith & Juliette, co-founders of MÊME and their team.
Brands committed to Lilac February
MÊME ⋅ Avène ⋅ BALZAC PARIS ⋅ Talm ⋅ BLISS ⋅ Charlotte Bio ⋅ SOWÉ Lab ⋅ Emily's Pillow ⋅ JULES & JENN ⋅ Save & Care ⋅ LÉONIA ⋅ Pomponne ⋅ Les Franjynes ⋅ BARRY CONNAN ⋅ Super mamas ⋅ Les Huilettes ⋅ Clic Perruques ⋅ Petit détail ⋅ Tante reine ⋅ LUEUR Création Française ⋅ Belle & Rebelle ⋅ Pioupiou Cosmetics ⋅ MiYé ⋅ Mezamé Paris ⋅ Mama Hangs ⋅ Ma chevelure ⋅ Dr Hauschka ⋅ Choose ⋅ Minois Paris ⋅ Wounded women ⋅ Moonea ⋅ Staffmatch
Charities and institutions supported
UNICANCER ⋅ Institut Gustave Roussy ⋅ Centre François Baclesse de lutte contre le cancer à Caen ⋅ Ligue contre le cancer ⋅ Ruban Rose ⋅ Tout le monde contre le cancer ⋅ Artac ⋅ Institut Bergonié ⋅ Maquille mon krane ⋅ Ligue suisse contre le cancer ⋅ Rose'Up ⋅ Cami Sport et cancer ⋅ Imagine for Margo
The MÊME x Balzac Paris scarf
Among the brands committed this year to bringing Lilac February to life, Balzac Paris joined forces with us, blending our colours to create this beautiful limited-edition scarf.
With its lilac accents and ultra-trendy reimagined leopard print, it subtly combines elegance with the strength of commitment.
Available throughout the month of February, it is offered with purchases of €49 or more on our website and at all participating partner pharmacies !